01 / 04
Start with the bean.
Coffee begins as a pale green seed. It hardly smells of anything yet.
02 / 04
Roast it right.
Heat turns green to brown and builds the flavour. Lighter roasts stay bright; darker ones go deep.
03 / 04
Grind to order.
Ground just before brewing, the aroma is at its best. The grind changes with the method.
04 / 04
Pour, sip, stay.
A good cup is simple: fresh coffee, clean water and a little patience.